Many are surprised to learn that WordPress powers roughly 37% of all the websites on the internet and WooCommerce powers over 28% of all online stores in the world. WordPress and WooCommerce are so popular due to its open-source nature, customizability, ease-of-use, and most importantly, the abundance of available plugins to use. Leveraging the right plugins can help improve your business efficiency but also boost sales.
This post will continue the series on recommending WooCommerce marketing widgets. Today it is common to pick and use different marketing tools that are best in class for specific purposes. Let’s take a look at which plugin might be helpful to you!
Facebook for WooCommerce - Enhance connection with consumers
Facebook & Instagram are not only the most popular social platforms, they are also the best place to do targeted advertisements and business promotion. Facebook for WooCommerce is a must-have plugin to work on Facebook. With the integration of Facebook for WooCommerce, you can quickly sync product information to your Facebook store to reach more potential consumers, drive traffic to your website, and create advertisements on Facebook and Instagram easily.
In addition to syncing product catalog to your FB business account, there are 2 more powerful ways Facebook for WooCommerce can help your business. The first one is Facebook Pixel, the built-in integration helps you find more potential business opportunities, and understand the conversion rate of each advertisement and the popularity of the product through an effective performance tracking system. Based on the browsing behavior from pixel data, you can optimize the advertisement to attract more relevant prospects.
The other one is Facebook Messenger plugin which helps you create an excellent customer service experience! It allows prospects and existing consumers to chat with businesses online directly for solving their shopping problems. And if you need to follow up, it also enables you to continue the conversation with consumers to inform them of the latest status conveniently!
Scratch Coupon for WooCommerce - Increase consumer conversion
Scratch Coupon for WooCommerce is a plugin designed to assist online businesses to convert visitors by offering pop-up promotions automatically to stimulate purchases and improve sales performance.
Unlike most coupon plugins, Scratch Coupon Card has a creative twist based on the concept of physical coupon which requires the customers to scratch to uncover the discount offer. Shoppers can scratch the coupon instantly to see if they win any discount coupon or special offer. For example, when consumers browse the shopping cart page after adding their desired products, there will be a last-minute offer reminder popping out for attracting them to retain on the website, reduce the cart abandon rate and nudge customers already with purchasing intent the finish line.
This plugin has cross-device compatibility that works on multiple mobiles and tablet devices. Businesses can also customize pop-up timing, discount styles, and coupon details, and many more options to fit with the business needs.
AffiliateWP - Manage your affiliate marketing effectively
Affiliate marketing is a type of performance marketing strategy which involves collaboration with bloggers, influencers, and personal promotion methods. It works by asking affiliates to recommend and share the products or services on social media or blogs they operate. The affiliates are compensated when a conversion occurs through a special coupon or referral links that can track the conversion back to the specific affiliate.
However, affiliate marketing management is not easy work, whether counting the commission or the actual sales data of each affiliate partner, all need lots of time and tracking to handle well. At this time, AffiliateWP is the perfect plugin to help you manage those details.
AffiliateWP is a complete affiliate management system for your WordPress website that integrates many major e-commerce, membership, and payment platforms. This plugin allows you to effectively manage affiliate programs with an easy but powerful dashboard that contains every detail of each affiliate partner. With AffiliateWP, you can track affiliate referrals reliably, know their performance and related earnings clearly through real-time reporting and also its integrated payouts service will make you more convenient on payment matters!
As AffiliateWP mentioned, creating an affiliate program is one thing, but finding quality affiliates who are going to be the best match for your brand and convert sales is another. Although you have the best products, ideas, and operational tools, your marketing efficiency won’t be enhanced if you use the wrong people as affiliates! For this, AffiliateWP offers a detailed guide of finding quality affiliates for operators to know how and where to find affiliates, let’s learn more from it and create a great affiliate program for your own!
CM Commerce - Automate email journeys for perfectly timed sends
Email marketing is one of the most common and effective digital marketing strategies for sending emails to consumers and prospects to promote products or services. Effective marketing emails can make people aware of new products, discounts, or other related information, and it’s also helpful for converting prospects into actual consumers and building loyalty to increase sales. How to catch the eye of prospects with great EDM instead of being thrown away as spam? CM Commerce for WooCommerce plugin can help you send better emails that grow your brand and drive more sales.
CM Commerce provides a variety of eye-catching EDM templates, such as new product information, newsletters, discounts, and operators can choose anyone according to their needs. If you want your EDM to have more brand features, it also allows users to customize the EDM template through drag and drop interface. The key feature of CM Commerce is automating email journeys for perfectly timed sends; for example, sending special emails to consumers who just abandoned shopping carts with the latest product coupons, visual reviews, and other recommended products for bringing them back and recovering revenue. Or, giving coupons for existing consumers as loyalty rewards to drive repeat purchase and encourage them to recommend to others.
Moreover, the most powerful function is that you can set up automated personalized EDM according to consumers’ features or different purchase behaviors to convert more. Such as sending birthday discounts, or providing new product information after 3 months of last purchase, which makes your consumers receive customized EDM at the right time to increase the return rate and guide them to shop again!
WooCommerce Mixpanel - Optimize shopping experience
In addition to integrating different marketing widgets, it is also important to optimize the shopping experience in the store. Imagine that if a consumer with a coupon cannot find where to enter the code because the instruction is not clear, it is an opportunity lost and a waste of previous marketing efforts. Therefore, it’s important to understand consumers’ browsing behavior on the website through useful tools!
Mixpanel is a powerful self-serve product analytics platform, supporting e-commerce operators to study consumer behavior to convert, engage, and retain more users. It offers detailed, real-time data of how people interact with your products and better insight into how your store is performing. Once you look into the data, you can find a certain behavior trending in your products which signals there’s room to improve and dig into it automatically to learn why.
Usually, it is not easy to figure out how to optimize store experience. With Mixpanel, you can easily track consumers’ shopping behavior with visual reports right away and analyze your sales performance to find out which parts are driving revenue and which may have issues. Also, you can observe visitors’ browsing actions with particular events in real-time, to discover the problems they encountered and know the details that need to be optimized on your e-commerce website. While improving customer satisfaction, it can help you increase conversion rate and revenue and decrease shopping cart abandonment.
Digital marketing is more than just advertising or social media posts. Kiwi Sizing always tries to cut into marketing topics through different perspectives. This time, we shared a few WooCommerce plugins we believe can help with your marketing efforts and drive more sales. Whether it is gaining more exposure from social platforms, cooperating with affiliate partners to promote more and deeper, or interacting with consumers at the right time through automated newsletters, all of these methods are worth trying!
To reduce the return rate after a successful sale, we also recommend that you use Kiwi Sizing AI Size Recommender as a size chart tool. It will recommend the most suitable size of products for customers to reduce return rate, help you decrease the cost of the return, and to create a positive cycle of your e-commerce business.
- Official Website：https://www.kiwisizing.com/
- YouTube Tutorial：https://www.youtube.com/channel/UCQpP0NIIALWyMIa6NrFH3dw
- Demo Website：https://demo.kiwisizing.com/