Apart from the product page, every online shopper visits one section regularly: their profile or account page. An account page is a section that contains basic information of the consumer along with past orders, delivery addresses etc.

Many online stores neglect the customer account page, but it is crucial for all businesses because it serves as a database for post-sales interaction.

Importance of customer account page

A customer account page is a crucial part of any shopping website. The first thing any shopper does when they revisit a site after purchasing a product is to visit the order history to check the status of their order, re-order a previous item, check recently viewed product etc.

Apart from this, customers regularly visit wishlists and rewards pages as well. To display all these sections in one place, online stores need a customer account page. This page has various uses, and it also reflects the seriousness of an online store when it comes to branding and customers' shopping experience.

Must-have features of a customer account page

Detailed customer information

A basic customer account page must-have details like first name, last name, contact. Apart from this, gender and birth date are other important fields, and an option to edit this information is also a must.

Order history

Order history is a detailed log of all past orders. Order history must contain the following

  • Order number- This detail is important to look up past orders
  • Order status- Status is important so the customer can get ready to receive the delivery or inquire about it in case of a delay
  • Name of the items- This is another essential title in order history that helps locating the order in the history.
  • Total number of items ordered- in case there are items missing when the order is delivered, the customer can look up the number of products they ordered.
  • Quantity of each item ordered- Apart from the number of items, quantity of each item is also a crucial detail
  • Thumbnail of the product for easy recognition- An order history is meant to save time, hence a thumbnail helps the customer in identifying the product without clicking on the product page
  • Order details with customer's addresses (for multiple addresses), contact and other required information - These details are essential to cross check whether correct details have been added or not.
  • Cost breakup and payment mode- The merchant must give a detailed cost break up along with mode of payment used in the order history for customer awareness

Delivery addresses

A single customer may have different delivery addresses, so they must have an accessible and editable address directory of their own.

Re-order button

A re-order button is another essential feature that online shopping websites should provide. The button can be given separately or just below every order. Food delivery apps generally offer this option, but it would be wise for other websites/apps to follow suit. It helps the customer save time while re-ordering a product in one click instead of going through the trouble of finding the product and placing the order.

Recently viewed products

This feature is often neglected but is an essential feature that any online shopping website must have. While browsing through your products, the customer clicks on the product they are likely to buy. But in their quest to find a better product, they may quickly get back to browse other products.

More often than not, customers prefer to revisit the products they checked out; this is when recently viewed products come into account.

Contact us button

Much like Amazon, online stores should strive to provide an option to help customers contact them through their order history. The contact us option will help save time on finding the order with which the customer has an issue; this also shows that the store is serious about customer grievances.

Conclusion

A website without a detailed and functional customer account page is, at best, a website that is only focused on getting a customer. Neglecting the customer account page conveys that there is no interest in building an easy interface for the customer to use. A useful customer account page signifies that you value your customer's time and focus on their shopping experience.

Why choose Flits?

Flits customer account page is trusted by more than 7000 merchants with 471 plus 5 star reviews. But this is not it, there are several reasons why you should chose us.

  • Firstly Flits provides all the features mentioned above, although the features may differ plan-wise.
  • Secondly, another speciality of Flits customer account page is that it comes with two templates, UNO and DUO. Uno has a simplistic look, and Duo has a sleek and modern look. Merchants can decide to use either depending on their taste.
  • Thirdly our admin lets you preview the selected template and the colour palette before applying it to your theme.
  • Lastly, apart from the above features, we also provide paid add-ons: Wishlist, Store credit, Social login, and Advanced order history.

A website without a detailed and functional customer account page is, at best, a website that is only focused on getting a customer. Neglecting the customer account page conveys that there is no interest in building an easy interface for the customer to use. A useful customer account page signifies that you value your customer's time and focus on their shopping experience.