With the trend of digitalization, e-commerce has become an essential source of revenue for the fashion industry and the market continues to grow.
According to the data, the fashion industry is still growing and is expected to reach a global output of $712.9 billion by 2022. The trend of personalization is believed to be one of the most important driver, with 43% of purchases coming from personalized recommendations or promotions and 75% of customers preferring brands to send personalized messages, offers, and different experiences. In addition, expanding e-commerce to a variety of channels has become increasingly critical to consumers, since many consumers come from social networks such as Instagram, LinkedIn, or Facebook. As consumers no longer buy from their own country, your online business should also not be limited to selling in one region.
✨ Today, we will share the mainstream Apps in the market that can help fashion brands continuously boost their business performance at the end of 2020 and continue to do well in the coming 2021!
Oberlo: An Ultimate Dropshipping App
Oberlo is a dropshipping app that takes the risk out of stocking and inventory, not to mention the labor involved in shipping, and allows you to select the items you want to sell with just a few clicks. You can focus on the selling, and let the supplier take care of shipping them to the consumers. It is ideal for new start-up stores, part-time online sellers, diversified and fast-changing fashion industry sellers who no longer need to stock a large number of goods at the beginning and suffer from inventory pressure, but can spend more time on operating and selling.
Oberlo’s pricing model is also quite friendly for beginners. It is free with 500 product limits and comes with two digital courses, e-books, and guides available to help you. With the same 500 product limits, choose a paid plan with $7.90USD per month, you will get unlimited courses for instruction. By upgrading to Boss and paying $29.90USD per month, you can sell up to 30,000 items and enjoy other useful advanced features, including real-time order tracking, affiliate program, multiple staff accounts, etc.
Kit: Your Facebook Ads Assistant
As we mentioned before, lots of sales come from social networks, especially for the fashion industries. After launching your online shop, it’s a high possibility that you have to create an Instagram account and attract customers who are interested in your products. Upon installation, Kit immediately blends in as one of your “marketing people”, who helps you set up Facebook and Instagram ads, retarget shoppers most likely to purchase, send personalized messages to customers by AI technology 24/7 to optimize your marketing results.
Most importantly, it’s FREE to install on your Shopify store. The only thing you need to spend on will be your advertising expenses.
PageFly: Create A High Conversion Rate Landing Page on 1-Click
There is no doubt that a website is the first impression customers have of an e-commerce brand. Designing and crafting high quality and professional page is definitely an important factor in making customers trust and buy, especially for fashion shoppers.
PageFly provides more than 60 responsive, high-converting templates and page elements, which give you the freedom to create a page matching your own style and your visitors a seamless experience. On their showcase page, you will get inspiration from other shops' ideas and also have an eye on the capability of such a powerful app.
PageFly, installed by more than 70,000 businesses, charges from $0 to $99 per month. Various plans differ from the numbers of saved sections, history versions, regular pages, and home pages.
Kiwi Sizing: Must-Have App for Fashion Brands
When selling fashion merchandise (apparel), providing a full range of sizes so that consumers can easily find the right size for their products has the greatest chance of increasing conversion rates. Kiwi Sizing offers customizable size charts and Size Recommender to help your target group find the right size without the hassle!
In terms of installation, Kiwi Sizing is perfectly integrated with Shopify. You can add size buttons and size charts directly to the product pages to lead consumers to view and select product sizes. The app also supports size chart design, so sellers can customize the style of the size chart according to their own brand visual identity as well as color schemes on the website.
Kiwi Sizing is available for free for 14 days, after which you can choose the plan that best fits your needs. For example, the free plan allows you to customize 2 size charts, and if you would like more size chart options, you can choose the $5.49 or $9.99 plan. In the paid plan, you will have advanced access to Google Analytic Integration and Size Recommender, which are among other powerful features.
Back in Stock: Be Proactive And Create More Sales
In the fashion industry, hot items often create a momentary boom, so it's important for sellers to keep track of their inventory and keep it in stock. However, if sales are particularly high, there will inevitably be out of stock. The best way to achieve the highest conversion rate is to allow consumers who have demand and are interested in purchasing to leave information and to automatically notify customers when the item is available and restocked.
Back in Stock is easy to install and saves you a lot of time and hassle by automatically sending emails/SMS notifications to consumers who were interested in the out-of-stock item. Back in Stock is perfect for fashion merchants who often host flash sale campaigns, and even pre-orders.
Back in Stock offers a 14-day free trial. After the trial period, you can still choose the free plan, but only 5 notifications can be sent. The basic $19 per month Start Up plan can send up to 100 SMS/Email Notifications per month and can be integrated with third-party apps such as Mailchimp, Klaviyo, and more. The most advanced plan, the LARGE STORE plan, is $79 per month and can send out 5,000 notifications, and also includes integration to +Shoelace Retargeting.
Of course, running an e-commerce business is not an easy task. Aside from the time needed to build up more experiences, it is more important to find the most applicable Apps to help your e-commerce business run more smoothly and achieve double the result with half the effort.
The above 5 apps can help the performance and efficiency of fashion brands' online businesses effectively. And we will continue to recommend more apps to the fashion industry in the future!
To reduce the return rate after a successful sale, we also recommend that you use Kiwi Sizing AI Size Recommender as a size chart tool. It will recommend the most suitable size of products for customers to reduce return rate, help you decrease the cost of the return, and to create a positive cycle of your e-commerce business.
- Official Website：https://www.kiwisizing.com/
- YouTube Tutorial：https://www.youtube.com/channel/UCQpP0NIIALWyMIa6NrFH3dw
- Demo Website：https://demo.kiwisizing.com/